Uber
Rider App & Maps
Prototype Engineering & Visual Design
As a part of the rebrand effort at Uber, I engineered several surfaces throughout the app and enabled new brand expressions. The primary technical challenge was to build a system which could be localized and updated easily, while maintaining performance on lower end devices. For this purpose we built a system that relied on SVG files which could be uploaded by an artists without little help from engineering. For higher end iOS devices, I turned to Metal which ran the animations at 60 fps and enabled the fullest brand expression possible.
Additionally, I prototyped many techniques for map views throughout the app. Displaying routes and locations for various Uber products was both a technical and visual design challenge.
Uber Rebrand
Many surfaces throughout the app required creative coding.
Map Feature
A visual trick made this dimensional effect useful and feasible.