Uber

Rider App & Maps

Prototype Engineering & Visual Design

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As a part of the rebrand effort at Uber, I engineered several surfaces throughout the app and enabled new brand expressions. The primary technical challenge was to build a system which could be localized and updated easily, while maintaining performance on lower end devices. For this purpose we built a system that relied on SVG files which could be uploaded by an artists without little help from engineering. For higher end iOS devices, I turned to Metal which ran the animations at 60 fps and enabled the fullest brand expression possible.

Additionally, I prototyped many techniques for map views throughout the app. Displaying routes and locations for various Uber products was both a technical and visual design challenge.

 

Uber Rebrand

Many surfaces throughout the app required creative coding.

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Map Feature

A visual trick made this dimensional effect useful and feasible.